We love photography, but we understand that taking great photographs is only a small part of running a successful, professional business.

We’re passionate about helping you do your job, so with this in mind Infocus bring you our guide to ensure sure you stand out and succeed in a highly competitive market.

1.Choose an area to specialise in

Choosing a specific area of photography to focus on is a good way to separate yourself from the market. There are many areas of photography you could specialise in which include:

  • Wildlife 
  • Wedding/event
  • Landscape
  • Fashion
  • Sports
  • Portrait

The area of photography you choose could have a big impact on the time commitment, and revenue potential for you photography business.

2.Invest in equipment

A good camera is your principle investment, and it pays to invest in a quality product that will stand the test of time. As your business grows you will be able to invest in additional equipment and better quality tools and products to improve the quality and efficiency of your service.

Take time to research and shop around and you should be able to invest in some good quality essentials without breaking the bank. Equipment cover will insure you against all risks so you wont have to worry about replacing thousands of pounds worth of equipment should it get stolen or damaged.

3.Get the right insurance

While insurance may not always be the first thing on a photographer’s mind, being insured is vital to ensure you aren’t landed with a hefty bill should anything go wrong. On a basic level, you should be covered with Professional Indemnity, Public Liability and Equipment Cover, but depending on your requirements you may wish to add legal, business interruption and even PR cover to your policy.


4.Build a client list

Start by building a list of potential leads through word of mouth or referrals from family and friends. Work hard to earn a good reputation on your first few jobs and you should be able to turn leads into a list of quality, long-term clients. 

5.Build a portfolio

A professional-looking, specialised portfolio is vital if you want to stand out to potential clients. If you want people to pay for your service, you need to be able to demonstrate that they will receive top quality results. Building, editing and refining your portfolio is an on-going process and it will take you throughout your entire working life as a photographer.

With so many important factors to consider when starting a photography business, it’s advisable that you take the time to address these points as early as possible.

To help you on your journey, Infocus Photography Insurance offers three insurance packages, designed to cover the most common requirements.

Now it’s time to get out there and start your business…